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The Understanding of Sales Toolbox

The is a Comprehensive lead management solution, which helps automotive dealerships run effectively. This lead management tool helps in reducing data capture time, tracking road-to-sale, providing intelligent analytical insight, enabling seamless customer communication, enhanced productivity tools and more.

The comes ready with out of the box integration to popular applications that are used for marketing and sales. It’s completely responsive and hybrid, available on Tablet, and Desktop. Sales Toolbox

Terminologies of Sales Toolbox

Sales toolbox will review or assess currently connected tools and then help enterprises develop the new strategies. It’s collaborating sales team or sharpens sales and marketing strategy, tool tackles any sales challenges.

The sales toolbox performs activities to drive the sales process and complete various stages of the sales process.

The following actions are associated with the platform.

  • Task
  • Call logs
  • Events
  • Emails
  • Messages
  • Notes


The sales process is a long one, where tasks have to open for various activities. The authorities can assign any tasks to any salesperson. The sales team can get a unified view of tasks with any device. After the creation of the task, it will be reflected in the user calendar automatically. The sales teams can get access to any information at any time they want.

Task image

Call logs

The call log is one of the terminologies of the platform. It helps the salesperson to log customer calls- both incoming and outgoing. The call log information will get displayed in the activities list that associated with the opportunity. Help sales teams record call logs for reference.

contact log

Did you know that comes with an open stack integration platform that is fully supported by QRS? integrates with any system that can share data through API, flat files, emails..etc. Contact us if you are looking for a connected system for your dealership.


In the sales process, all the events are created for various activities. However,  the created or edited events will get displayed in the Calendar section for further actions and future references. Events may be anything like meetings, client appointments, and more. Events can be assigned to any specific salesperson or manager. The is a connected collaborative platform where the sales team can easily access information.



Email allows the salesperson to seamlessly communicate with the opportunities and records the communication effectively. The salespeople have to communicate with customers directly or other platforms like email, chat and others. Email set-up is connected with the platform.


The comes with a high-quality message tab that is used to send SMS or MMS messages to the customers anytime from the application. Message conversation will be displayed in this collaborative platform.



The connected platform comes with an option of Notes, which is used to record salesperson notes. Each note will be displayed in the opportunity activity section. It’s for a reference of the sales team.


In these digital ages, automotive dealership enterprises need a tool like solution. All the terminologies of the sales toolbox are assessed deeply so the sales process will be easier and conveniently. allows dealerships to enjoy a fully supported connected Sales & Marketing platform that integrates with all the popular Dealer Management systems. Contact us today and arrange for a demo.

salesforce service cloud

Importance of Salesforce Service Cloud Console

Service cloud console is a product of Salesforce, which is used to find, update and create customer records faster. Give a 360-degree view of each customer during the support process. Using the Salesforce platform, enterprises can create many console applications.

In past years, enterprises have been spending billions of dollars to enable multiple channels for communicating with customers.

The Salesforce service cloud console reduces the customer wait time to resolve cases. The service cloud console helps customer service executives get suitable answers from Salesforce and help collaborate across channels to resolve cases swiftly and promptly.

Cloud Technology

Service console lets customer service agents perform the following things in Salesforce.

  • Find, update, and make cases or other customer records
  • Review and update customer cases or other customer records from organized lists
  • Display all the data of customers, service, and product information needed on a single screen without anything.

Did you know that the Service cloud can connect with multiple legacy applications and help businesses with true digital transformation?

Benefits of Service Cloud Console

Using a service cloud console, customer service executives can provide more contact channels to the customers. The features and functionalities of the service cloud console are listed out below.

Work with multiple records simultaneous

It empowers customer support executives to view and access a lot of records at the same time. Service cloud console increases efficiencies and eliminates clutter.

View Bookmarks and Tabs

All the customer service agents can quickly jump into the data of any customer. They can get all information from a single and unified screen.

Give Access to Customers

The Salesforce service console is configurable, and customer service agents can decide how many controls they want to give their customers. Sometimes, customers might require some additional advantages while interacting with service agents. During this time, customer service agents no need to look for higher authorities, and they may give required permissions to the loyal customers.

The Salesforce service cloud console helps enterprises give responses as quickly as possible, this could be an advantage for both customers and companies.

Did you know that Service cloud clubbed with customer community results in high retention and loyalty?


Key Features of Automated Lead Management Tool – appRetail

Lead management is a process that involves Capturing, Validating and Identifying, Analyzing and converting the leads into sales-ready prospects. Then prospects will share with the Sales teams. In these digital ages, businesses small or big find it challenging to handle leads manually. has been designed to ensure small businesses can operate like enterprises, by automating the lead management processes. is a newly designed lead management tool that helps both sales and marketing teams of an enterprise. includes innovative features in which enterprises achieve better throughput in successful sales closures without any interruptions.

This platform is secure, scalable, robust and customizable.

sales growth flat vector Features

An automated lead management tool delivers a seamless experience through incredible features. is a fully customizable, efficient and easy to use platform, gives an enhanced productivity boost to business development.


The comes with automated lead delivery, a fully configurable lead pipeline, customizable workflows, open API integration and more. It delivers instant lead notifications to key personnel.

The innovative sales toolbox combines the power of productivity tools with seamless integration, providing enhanced efficiency in managing sales operations. Managing Calendars, Communications and activities are simplified, to provide 360-degree visibility into the sales activities. platform enables organizations to have complete visibility into the entire sales process, making it an innovative platform that is out to disrupt the digital lead management ecosystem.

Customer Journey

The customer journey is a set of real experiences that customers go through when interacting with a particular organization or enterprise. In a digital culture, a good customer journey will help close more deals and ensure repeat business. Orchestrated customer journey improves employee loyalty and results in a happier sales team. This has a direct effect on the growth of an organization. helps enterprises configure, manage and implement time tested customer journey’s.  This innovative feature tracks each touchpoint of customers and identifies the valid interactions of customers that they have with the organization. Helping them understand the way customers understand their brand. innovative, fully customizable and easy to use the road to sale process  ensures continuous improvement and proactive change management

Mobility is built on a flexible framework and is compatible with multiple platforms Desktop, Tablet and Mobile devices. The well researched intuitive user interface ensures reduced data capture time and ease of use.

It lowers the cost of training and helps staff stay on top of their daily activities. Spend more time on closing deals rather than updating records.

Scheduling helps to create a scheduling meet link that enterprises can share with reliable prospects, giving them access to book time on the sales team’s calendar.


Manage all lead records in a single database. Track customer response and sales team activities with a responsive lead management tool. This tool allows enterprises to monitor sales emails, calls and other assigned tasks. Tracking could be a key feature of it.


Communication is the key factor to any business. helps both customers and the sales team with enables communication channels by sending email messages as well as voice messages. This tool is fully integrated with cloud technology so that the sales team can stay in touch with customers all the time.

Why is a Comprehensive, customizable platform that comes at an incredible ROI to the organization. Innovation at its best with the award-winning feature set. This is a fully managed SaaS platform that comes with mandatory white-glove service.

Being fully on the cloud, and accessible anytime anywhere – implementation and roll-out of this platform for managing your sales process is a breeze.

It’s a continuously growing platform, with an open integration stack to work with all of your in house applications, making it undeniably the best in its breed.

Are you want to enhance your business? We offer Lead management tool that takes care of your business. Just click here to know more.

sales tracking

Opportunity Tracking and Opportunity Management

All sales professionals are keen and trying to hit a maximum number of prospects and bring about higher deal closure. Since the initial lead possession to terminal sales closure, each of the phases needs to be executed for successful closure. Opportunity is a stage between identify a lead and losing or closing a deal.

As a sales head, sales managers must track each opportunity stage to know exactly where each deal stands in the sales process. Use an opportunity tracking system that lets them coordinate and manage with typical challenges that they face during the conversion journey of lead-to-sales.


Importance of Tracking Opportunity

If enterprises handle sales as one process, it will result in dissension in sales exchanges. They could also end up pounding multiple sales phases together. A solid opportunity tracking system helps them handle business acquisitions and track the progress in sales. All the businesses generate leads. However, leads won’t bring in revenue, and deals can do it.


Can an opportunity management system tell enterprises which leads to pursued and which to be sidelined? Does it help them improve and increase the proficiency of handling the sales exchanges in each instance?

To bring in prolific deal closures, enterprises have to manage each stage of sales while considering the terminal lead conversion. The opportunity tracking system lets them systematize the different parts of sales exchange, authorizing each team member to comprehend the overhaul sales process. Enterprises can maximize a deal closure within the defined budget if they’re using opportunity tracking properly. Let’s see some advantages of it.

  • It ensures all sales related enquires are responded to quickly and followed up systematically
  • Generates new business forecast
  • Let’s you see the progress of each salesperson with a visual pipeline
  • It shows additional graphing on the dashboard
  • Tracks conversion rates for some opportunities and take corrective actions based on old trends for lost deals

Why does Opportunity Management Tool Need in Sales?

Opportunities are important to any business, and they can increase the bottom line of enterprises. Companies must be aware and ensure that they’re handling opportunities in the right way. The leads are not easy to be converted as a deal, they should own a tool of opportunity management to make it. Let’s see the features of the opportunity management tool.

  • A solid opportunity tracking tool will guide enterprises to prioritize opportunities and look out on the preferred ones, using data-driven predictions 
  • Help them understand the past of a particular opportunity, and predict the next steps that the company need to take
  • They can get a view of 360-degree on a particular opportunity. They can see each activity, interaction, and stakeholder evolved to make decisions
  • Emphasis enterprises process, and ensure teams understand what needs to be done to push their opportunities frontline
  • Using collaborative functionality, guide and help each team member operate efficiently and streamline their process of sales.
tracking sales


The sales process will be valuable with the help of an opportunity tracking system. Enterprises can avoid mistakes between lead-to-sales when they have a proper tracking tool. However, the development of business is assured with the opportunity management.

​Do you want to measure your sales team performance and activities? Click here to get our Salesforce experts help and guidance.


The Popular Customer Journey Tracking Tools

Hassle-free customer journey helps enterprises run a business in a way of effective. It defines clearly what improvements require for a brand. Many stages come under customer journey, companies have to use some powerful software tools to track customer journey without a fail.

Each customer is looking for a seamless experience in the customer journey. As a brand head, executives must help all the customers to feel good while they’re visiting a site. Let’s talk about some popular customer journey tracking tools.

customer track

Top 5 Customer Journey Tracking Tools

The journey visualization tools will guide enterprise superbly in tracking each movement of customer. It allows them to track the journey using sophisticated charts, diagrams and exclusive flow charts.

1. UXPressia

It’s a cloud-based management tool that helps company to visualize, present, share and improvise customer experiences. It offers a modern interface with an easy drop and drag option. Apart from tracking customer journeys, UXPressia offers impact map builders, flexible customer persona, and stunning predefined templates.

Price: Free plan comes with minimum features and starter pack starts at $16 per month

2. Lucidchart

This visual tool captures customer experience. It contains extensive formatting options and customizable templates. It lets enterprises track the customers while interacting with particular brand. This helps enterprises target specific customer personas, increase buyer engagement, and increase your brand values.

Price: it also has a free plan and the paid plan starts at $8.95 per month

3. Hotjar

A branded company can understand how customers behave on their site by using session recordings and Heatmaps. Hotjar will notify customers thoughts so you can fix your site to improve the customer journey. This tool is best for all sizes of businesses, digital marketers, data analysts and more.

Price: Hotjar offers free trials and the paid plan starts at $39 per month

4. Smaply

Using Smaply tool, executives can create a customer journey map from one of the templates based on various types of cjms: communication journey, service blueprint, empathy journey map, and comparison between various personas. The interface is neat and minimalist. The template is black and white and formal, so adding suitable colours and visual effects is up to you. Smaply is also a cloud-based tool. Other than visualizing customer journeys, enterprise executives can create customer personas and other stakeholders’ maps.

The price is $25/month, and a free trial is also offered.

5. Miro 

Miro is a robust tool, perfect not only for customer journey maps, but also for some others such as agile, retrospectives, mood boards, and more. It’s a digital whiteboard and fully based on the cloud. If enterprise want to track the customer journey only , the free version will be enough. Enterprises should pay $10 per month if it needs more integration options.

There are more than 50+ customer journey tracking tools. companies may pick any of it as per needs.

Are you want to digitalize your business and improve your customer journey? let us help you and just click here to meet with our experts.

Common Benefits of Tracking Customer Journey

Customer journey is important to know what happens around your company. You can get many benefits with the tracking tools.

  • It increases customer satisfaction
  • Improves your brand value
  • Loyalty and Revenue will be increased
  • Understand customer perspective clearly

Marketing and Sales Impact of Customer Journey

Buyers have to go through different stages and touchpoints to complete a journey from a brand. The customer journey map has been considered as marketing stuff. From the business perspective, enterprises have to attract customers through unique marketing ways like social media, website blogs and more.

If an enterprise has a strong base of clients and customers, don’t worry about marketing. Customer journey is a set of stages such as awareness, consideration, acquisition, service and loyalty. Each step of the customer journey has been connected with marketing and sales.


Improve Marketing and Sales with Customer Journey

The customer journey map is a visualization of customer interactions that helps enterprise generates more leads as well as customers. Marketing will make customers well-known about the process of business to enjoy a seamless customer journey. Sales will help enterprises to run a business without trouble. In the perspective of business, the enterprise has to do something repeat

  • Track each customer how to engage with each touchpoint
  • Let representatives know the journey of leads to help customers
  • Develop deep reports of each brand touchpoint
  • Identify low converting touchpoints

Tracking customer engagement is an advantage that helps to improve sales. A seamless customer experience will ease the process of buying a product or service. Enterprise can monitor customers each move.

They can identify the issues and fix them all with the help of a journey map. Understand and makes an easy way for customers while buying something. This method certainly helps to increase sales. Marketing isn’t an easy task. Nowadays, companies go with digital marketing strategies to bring leads automatically.

How Marketing and Sales Benefited with Customer Journey Mapping


If enterprises have a customer journey map tool, they can gain certain benefits. With the customer journey tool, they can catch the thoughts of each audience. After identifying the thoughts of customers, they can set up a business as customers wish. It increases sales and income consistently.

The enterprise has a big task to merge marketing and sales teams. A customer journey map is a connecting dot between sales and marketing. Sales teams can gain context on the prospect’s intention to purchase. Marketing teams can share the suitable content at various stages of the funnel to convert prospects into leads or customers.

After understanding the customer’s choice with the customer journey map, they can create a customer-focused strategy. Marketing and sales teams can feel hassle-free when they have effective strategies to reach and convince customers.

Both marketing teams and sales teams have the same motive that is generating revenue. If they’re tracking customers well, then they can bring leads, customers and as well as income for a brand.

Do you want to achieve great height in a business? Our Salesforce experts have a solution for you. Just click here to join us.


The Importance of Customer Journey Mapping

Customer journey is the story that helps businesses understand customers, how they act while they visit your website, and how they react to your digital content.  A customer journey has several stages such as Awareness, Consideration, Conversion, Retention, and Advocacy. The journey map is known as a visual story of customer interactions with the brand. It guides you to understand what customers are thinking about your brand.

customer digital

How to Prepare a Customer Journey Map?

There are six stages or steps included in customer journey mapping.

The business perspective is different when you compare it with the customer perspective. You have to learn and understand what is customer journey map? How does it work? And how many stages are included in the journey map?

1. Understand the target audience persona: A brand or company should define their seamless buyer’s persona before starting journey mapping.

2. Acknowledge the target customer’s intent: Every customer wants to meet their expectations. You should know what does a customer hope to gain by interacting with your brand? There are many ways to find the intent of ideal customers

  • Conduct online surveys to all the audience
  • Arranging one on one or focus groups interviews

The above two points will help you understand the intentions of ideal customers.

Are you want to  know where your customers feeling difficult? just click here to get a help of our experts

3. Save the touchpoints: You must map all the interactions every time a customer visits your website. You should observe a few things to get valuable customers for your business.

  • Where do audience or customers get details about your site?
  • Which particular page do most customers love?
  • What’s the average bounce rate on each?
  • Did all the customers enjoy shopping with your brand?
  • Did anybody face difficulties during the journey?
  • How effective was your customer service team?

As an employee, you must have an answer for all the queries above listed. You must research the above factors to identify the customer’s intent on buying anything through your brand.

4. Ask crucial questions: In this phase, you should ask some important questions to understand what needs to be updated on your site. You may shoot up questions like this.

  • Is my company satisfying all the needs of my target customers?
  • In which sections do customers face problems?
  • Which page of the site has high bounce rates?

You can understand and make changes to your site after getting feedback from the target audience.

5. Make a list of important: You can set up a customer journey mapping by understanding and identifying the sections that need immediate actions. Once you get to know the difficulties, you can reduce the limitations customers faced during the journey.

6. Put all information to Note: most marketers use online journey mapping tools to take a digital copy. It helps when you have to make decisions regarding the customer journey. The customer journey will be smoother with the improved journey mapping.

Uses of Customer Journey Analysis

Understanding your brand from the audience point of view will bring new and innovative ideas and opinions. Customer journey analysis observes customer reactions and thinking so you can keep your customers loyal to your company. It involves three stages such as gathering valuable data, developing customer personas, and analyzing consumer interactions. Let’s know the benefits come through customer journey analysis.

  • Showcase all the customer interaction points
  • Analyze how the customer journey right from start to end
  • Analyzes the impact on brand value and customer loyalty according to customer
  • Identify where customer’s time is wasted and improve the efficiency

You can set up a business successfully if you follow up on customer journey mapping. You can bring back many customers after improving your brand value.

Do you want to improve your customer’s journey? click here to get superior support


Different Stages of Digital Customer Journey and Benefits

The digital customer journey is referred as the process a buyer or customer goes through with the company or brand, from pre-purchase to post-purchase. The concept of the digital customer journey is unconnected from an experience of physical shopping. There are many touchpoints to connect with customers, such as social media channels (YouTube, Facebook, Instagram, and more) and online platforms (websites, online forums, blogs and more). Digital purchase is comparatively better than physical purchase, where people can save more time and money.


In the process of the digital customer journey, users can identify all the interactions of customers with their brand. It can simply combine all the digital touchpoints a consumer has with a company and collect some data such as transaction details, basic profile information, customer service interactions, and browser history details.


Want to transform your business into a digital platform

Different Stages of Digital Customer Journey

The digital selling platforms are gaining attention from the public so businessmen have to give high-end support to each customer. The digital customer journey helps a businessman to know where the customers face trouble. Let’s see the different stages of the digital customer journey.


Browsing or Awareness

The particular consumers have just started their journey. During this first stage, consumers may not be sure what they’re exactly looking for at the digital platform. As a businessman, you should capitalize on the moment and show some optional things with ease of cost. The first impression should help customers to move ahead of their journey. 

Building a cart

After the consumers have found what they were looking for, your digital platform should provide different options and alternatives. It helps customers to conclude a product or anything to be bought. This stage is necessary where we must keep the customers hassle-free.


The purchase is a key stage of the digital customer journey, where consumers have committed to purchase a product of anything. As a businessman, we should give multiple payment options to consumers for making hassle-free transactions. It’s not a final stage of digital journey so we should work on all stages frequently to bring customers to our business frequently.


he majority of people are not coming back to online purchases once they have done and it’s hard to retain customers. The post-purchase stage plays an important role in bringing back customers. As a business owner, we have to give some exciting offers such as discounts, cash backs, and more. This stage should be inspired the customers to make digital purchases.

CRM Helps businesses in customer retention and build loyalty. Click here to know how we help businesses retain customers

Benefits of Digital Customer Journey

The digital customer journey is purely happening thorough online so customers no need to spend more time like physical purchases. Businessmen can understand what customer’s thought during this journey that helps them know where improvements are required. Money is an important factor that can be saved if people go with digital purchases. Both customers and businessmen can feel certain benefits with the digital customer journey and its different stages.

Are you thinking digital transformation


Features & Benefits of Angular 7 | Versions and Architecture of Angular


Angular is a framework web Application to build a web application software, which is becoming popular because of its unique features and ease to build an application. Angular 7 is an open-source ground-up rewrite of the AngularJS framework developed by Google. It completely relies on Javascript and HTML. It converts a static into a dynamic single-page HTML web application.


Versions of Angular


  AngularJS is also known as “Angular 1.x” or ‘Angular.js’.it is the first version of the angular application framework. It is based on the scripting language of javascript.

 Angular 2:

In September 2016, angular 2 was released. It is written in Typescript. The major drawback of angularJS is not capable of supporting mobile apps, whereas Angular 2 is mobile-oriented.

 Angular 3:

It was a failure because of some versioning issues with the modules internally.

 Angular 4:

It was released in March 2017. The various enhancement provided in angular4 are ng-Template,Inbuilt Animation Package, Titlecase and Form Validator attributes, etc.

 Angular 5:

 Angular 5 was released in November 2017. It emphasized the performance of the framework. It was smaller data size and faster as compared to the previous version of angular that is angular4. The various features included in angular5 are Multiple export aliases, Date, currency, HTTPClient API, Pipes for Number, and Lambda Support

 Angular 6:

It was released in May 2008. The various features came with Updation in an angular CLI command-line interface, and the release of angular 6, Updation in a Component development kit, and Angular Material.

 Angular 7:

It was released in October 2018.

Various Prerequisites to learn angular 7

  • Angular2
  • TypeScript
  • HTML
  • CSS with bootstrap

Features Of Angular 7:

1. CLI Prompts

It helps the users to make a decision & package also import using CLI command. And the CLI using about the type of styles and change the value of the checkbox “Y/N” and & changes directives, the user wants to use.

 2. Application Performance

 Reflect metadata was used in production but it is required at some time of development. Therefore, the polyfill.ts file is removed by default in angular 7.

 3. Virtual Scrolling

Google accelerates Virtual Scrolling. It is the Angular 7 framework speed for a huge scrollable list. if we want to define the virtual scrolling Component Dev Kit ( CDK ), then it may unload the DOM elements or load and that stands on the observable condition of the list.

 4. Drag and Drop

It comes with automatic rendering and Easy to use.

 5.Bundle Budget

If the bundle data size is more than 2MB, a warning message is provided for above 5MB data and an error will be given.

What is Angular 7 Architecture?

Angular 7 is a  framework and platform which is used to create client applications in TypeScript and HTML. Angular 7 is written in TypeScript language Angular 7 implements optional functionality and core as a set of TypeScript libraries that you import in your app.


Architecture Of Angular:

Various units are combined together to build an angular web application. Angular 7 is a tutorial that completes without its architecture and components are following:

1. Modules

The angular module is a place to group the various units related to our application such as services, directives, and components, etc.

 2. Components

It is a typescript class file in which you can create your properties, methods as per requirement and will be bound with the HTML web page to display the content to the end-user display.

 3. Templates

It is a user interface of the angular application part. A template is the HTML web page that consists of the content that is being displayed at the end-user template view.

 4. Metadata

It is data about the data. Decorators are the metadata in angular.

 5. Data Binding

It is the synchronization between DOM and data. There are two kinds of Data Binding in Angular 7 are transfer data using Property Binding and Event Binding

 6. Directive

Directives are used for expanding the functionality of the HTML element. Directives in Angular are Attribute Directive, Structural Directive, and the Component Directive.

 7. Services

Services used to reuse the code & API call. This service creates code that is common for one or more components.

8. Dependency Injection

It is an object which receives other objects that depend on angular design patterns for enhancing efficiency and modularity.

Do you want eye-catchy web applictions through Angular 7? our experts will guide you please click here to know more.

Benefits of Angular 7 In Web Development:

Multiple benefits come with angular 7 that invokes users to use it as a framework for their web developments.

  • Cross-Platform
  • Single Page Applications
  • Code Consistency & Robust Ecosystem
  • Full Stack Development
  • Productivity
  • Optimized Server Communication
  • Ultimate Performance High Speed

The unique features of angular web development are the major reason for its popularity. There are two major reasons one looks for while choosing a technology, One is the Job Opportunity and the second is the PayScale.

Multiple Role of Angular JS Developer:
  • Web developer
  • Web app developer
  • Associate technology analyst
  • UI developer
  • UX developer
  • Front-end developer
  • JavaScript developer.
Companies Using Angular 7

Companies look forward to a mean stack development. Being a part of mean stack web technology the various companies that work on angular are:

  • Google
  • Flipkart
  • ExamBazaar
  • Cognizant
  • TechMahindra
  • Adobe
  • HootSuite
  • Eleks
  • Intellectsoft
  • Belatrix Software
  • Cyber Infrastructure Inc.

Angular 7 tutorial to make you familiar with the new version of this popular Angular framework. In the Versions of angular released till now with theirs. That’s why enterprise are love the Angular framework for building nontrivial applications, large-scale and each organization will have a slightly different set of reasons for why the framework is so effective for their teams. Angular in TypeScript feels familiar to someone one should learn it for career growth.

The strength of the angular framework is that so many benefits are almost self-evident to enterprise developers and nature and that they can go unnoticed. A developer who has never had to wrestle a large-scale Syntactical Changes (ES5) JavaScript application to the ground while overcoming.

customer logo

Customer Data Security and Data Security Strategy

The ways we take care of Customer Data Security

Customers have more concern about their privacy than any other issue. Consumers want to control their data as they lack trust in the companies handling it, which is clear from the recent laws like CCPA and GDPR. 84% consumers confirm of wanting more control over their data.  Many surveys establish that the significant cause of concern for the consumers is data security and issues regarding privacy as there is a hacker attack every 39 seconds.  Hence protecting the privacy and data security should become the top priority of companies, as confirmed by over 50  recent statistics.  It is for continuously re-evaluating and updating their strategies and policies for privacy and data security.


Critical statistics to consider:

46% consumers confirm of losing control over their data.
81% of consumers confirm they are little or no control over their data.
107 countries have proper privacy policy legislations for data security.

Because of the above critical stats confirming the need for complying with the data laws, 50 stats establish the reasons for companies to prioritize consumers’ privacy.

Majority of the global companies have committed to reducing the carbon footprint. There is a general shift towards digital transactions rather than printed materials. This also poses a much bigger challenge in ramping up of digital security and access management.

58% of companies in Europe have already declared complying with GDPR as the topmost priority compared to only 11% of the US Companies

97% of companies reported realizing benefits like outsmarting the competition with better investor appeal because of investments in data privacy and security policies.

With no doubt because of the above stats, companies worldwide have significant responsibility for protecting the customers’ data and sharing their strategies for doing it.

They also can build trust and retain customers, depending on establishing their best ways to protect data.

Keeping it in mind, the following are the five areas for data security strategy:

1. Continuous monitoring of customer data

Continuous customer data monitoring for all forms of threats is the first step of data security.  It enables the customers to know details of the stored data, and the place of it as something is safe only by knowing where it is.  Also, monitoring data like a watch guard enables it to be safe ahead of any potential cyber-attacks.

2. Testing to limit data damage

Only periodic testing of the data will enable us to know if there is any hacking to solve it for minimizing damage.  Hence, regular tests of the cybersecurity system, like spot checks or full-blown mock attacks of the various programs, will help confirm the employees’ response.  Also, conducting tests will highlight any weaknesses or issues to make essential changes well before any actual attack occurs.

3. Complying consumer privacy Acts

Complying with the consumer privacy Acts like GDPR and CCPA will avoid hefty fines and increase the customers’ trust in the companies. Hence any cybersecurity plan needs to be ready for complying with the changing regulations.  It will give the customers assurance to have the power back over their data by knowing that the company is aware of cybersecurity challenges and will protect their data.

4. Transparency the key to gain customers' trust

Only by being transparent on collecting, using, and protecting the customers’ data can any company gain their trust. Hence there is a need for having a systemized and transparent cybersecurity plan.  It should include updating the customers on the security regularly and offering them options to opt-out from collecting data.

5. Updating the cybersecurity plan

It is not enough to have a transparent cybersecurity plan with no updating.  Since the hackers use developing technology, any cybersecurity plan needs to adapt to the continuous changes.  It includes updating the software and gadgets to the recent versions and periodically evaluating the cybersecurity approach for protecting consumer data. Watching around for new potential cyber threats for now and the future for updating and adapting is critical.

Modern customers consider cybersecurity crucial for their personal data.  Hence companies need to have an appropriate cybersecurity plan that continuously tests, updates, adapts for ensuring customer data safety to build on their trust to become market leaders.

At QR solutions we take your data security seriously. Do you have any queries over Data Management? Contact us now we are always ready to interact with customers.

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