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Application Integration

Outlook Integration

Microsoft Outlook Integration with Salesforce

Companies around the world communicate with their customers via email. Email provides an economical way to communicate with existing and potential customers. Even companies use Salesforce, which is rated as the world’s number one CRM. Next, why not take a look at how to connect both of them?

But for any sales team, time is the most important. Reducing wasted time equates to exponential growth in your organization’s revenue.

So let us first understand why it is important to consider Outlook Integration with Salesforce, especially in today’s data-driven and connected digital business context


Microsoft Outlook Overview

Microsoft Outlook, or Outlook for short, is Microsoft’s personal information manager, which allows users to send and receive e-mails on their computers. It provides many functions for managing various types of personal data, such as calendar appointments and entries, tasks, contacts, notes, and similar events.

SF Outlook

Help to expel efforts on redundant records or data entry into two applications

How Beneficial is Salesforce Outlook Integration?

Here is what proves to be flexible for the sales reps:

SF Outlook Integration

1. View and match Salesforce Content in Outlook

  • Increase the adoption rate of the Salesforce sales team. Update what happens to Salesforce employees in your organization by adding emails related to the sales cycle.
  • Help to expel the task of feeding redundant data in two applications
  • Help to create elegant and meaningful email templates for all prospects and customers

2. Access Salesforce Features in Outlook

  • Search for more Salesforce records with custom objects.
  • Create Salesforce data or records based on some standard objects such as contacts, lead opportunities, cases as well as some custom objects.
  • Connect non-repetitive email messages and calendar events to multiple Salesforce contacts, and Salesforce records that accept email messages or tasks.
  • Helps to access necessary Outlook emails and manage all related Salesforce data and records in one place.
  • Helps the sales team track email conversations related to Salesforce records

3. Sync Contacts and Events

SF Integration

Enable users to sync events in a continues way . Sales reps can get updated contacts and scheduling data and when required.

4. Add Automatically to Activity Timeline

5. Right Response at Right time
  • Use smart data from Einstein Insights to enable sales reps to submit the right answer at the right time.
  • This will help sales reps save time entering data and switching between the two applications.

The integration of Salesforce and Outlook is purely for rationality and convenience. Increase your productivity, manage sales more profitably, and work smarter and faster.

Do you want to increase sales, productivity, and profits? We have outstanding Salesforce products to take care of organizational process. Click here to know more.


Protocols SOAP Vs REST APIs and Benefits

SOAP is a simple web service communication protocol that stands for Simple Object Access Protocol. SOAP protocol was developed by Microsoft back in 1998. It’s now used to transmit information over HTTPS/HTTP. The SOAP is more reliable than other protocols. Developers popularly use this protocol for creating web APIs.


REST is also a web communication protocol that stands for Representational State Transfer. REST guidelines allow users to implement the data according to their requirements. To develop a REST API, users have to use some architectural constraints such as uniform interface, client-server separation, statelessness, cacheable resources, layered system and code on demand. REST is based on a client/server procedure which divides front and back ends of the APIs.

Benefits of SOAP Protocol over REST

Both SOAP and REST APIs provide exceptional support to the developers. First, let’s see some benefits of SOAP over REST. The SOAP provides robust security support. It provides greater assurance for data integrity and privacy. Built-in retry logic is an added advantage that will compensate for some failed interactions or communications.

Benefits of REST protocol over SOAP

REST API protocol has more benefits than SOAP. Let’s take a look at them. REST protocol allows a greater variance of data options but SOAP only goes with XML. It shows the supreme performance when it’s caching for information. REST is now using by some popular brands such as eBay, Amazon, Google and Yahoo. It only uses less bandwidth but works faster than SOAP. It has many message formats such as HTML, JSON, plain text, YAML, XML and more. The SOAP protocol is recommended for payment gateways, enterprise apps, financial services, telecommunication services and more. REST protocol is recommended for mobile services, social networks, and other web services. SOAP supports HTTP, UDP, SMTP and others but REST supports only HTTP.



Works only with XML

Works with many formats HTML, XML, JSON, plain texts and more

High-quality Security

Secured but not too high

Access more bandwidth and low scalability

Access lesser bandwidth and highly scalable

Best for enterprise and telecommunication apps

Best for mobile services and web services applications

Built for remote procedure calls

REST is fully based on Resources


Both SOAP and REST formats are developed to connect web applications and utilize HTTP protocols and valuable commands such as POST, DELETE, GET, and more. JSON is a specific file format that used for transferring information or data in web applications. It’s not bigger than XML. JSON allows user to send data between all the mobile apps, browsers and web servers. It’s an easy design so anybody can understand it clearly.

JSON Request type:

{“menu”: {
  “id”: “file”,
  “value”: “File”,
  “popup”: {
    “menuitem”: [
      {“value”: “New”, “onclick”: “CreateNewDoc()”},
      {“value”: “Open”, “onclick”: “OpenDoc()”},
      {“value”: “Close”, “onclick”: “CloseDoc()”}

The same text expressed as XML:

<menu id=”file” value=”File”>
    <menuitem value=”New” onclick=”CreateNewDoc()” />
    <menuitem value=”Open” onclick=”OpenDoc()” />
    <menuitem value=”Close” onclick=”CloseDoc()” />

XML Request Type:

<?xml version=”1.0″?>








 xmlns=””>  <EmployeeName>String</EmployeeName>




We offer consultations regarding SOAP and REST Protocols. Click here to reach our experts quickly.



What are microservices?

If you want to know about Microservices, you are in the right place. Gone are the days of using the traditional monolithic application for software development. Microservices are becoming popular as it solves many IT challenges like scalability, speed and rapid testing processes. Hence from Twitter to Netflix and Amazon to Paypal and many other global giants use Microservices. Check out to know more about what are Microservices, its philosophy, characteristics, pros and cons.


Microservices philosophy

Though the word “micro web services” first coined in 2005 by Dr Peter Rogers, Microservices architecture came to use from 2011. But within less than a decade, it has become the most used by developers worldwide. It is because of its unique philosophy that differs from the traditional monolith application built on the single and autonomous unit. The basis of the Microservice philosophy is that of breaking large software projects into independent, smaller and loosely coupled parts.

What are Microservices?

There is no formal definition or standard model for the term Microservices. It is more of an architectural approach or framework with unique characteristics for developers to build apps as per the growing business requirements. Many consider it a superior SOA or service-oriented architecture, but with methods for arriving at an integrated set of services. It also differs from SOA by focusing on responsive-actor programming style by using fast messaging mechanisms and SQL databases.

Microservices characteristics

The traditional monolithic application now gets replaced by Microservices as enterprises becoming more agile and transforming to DevOps with continuous testing. APIs also help the multiple components of the broken bigger and complex applications into many parts for communicating with each other to execute highly defined and discrete tasks. The many unique characteristics of Microservices that makes it possible to include.

  • Breaks down complex software development processes into multiple component services to deploy, redeploy, and tweak independently without compromising the applications’ integrity.
  • Have the unique style organized around business capabilities and priorities to make specific products to build businesses.
  • Use cross-functional teams to make products based on individual services communicating through message bus to own it for a lifetime.
  • Have smart endpoints for processing the info to flow through the dumb pipes for simple routing to generate responses
  • Favours decentralized governance and data management to involve various technologies platforms to manage its unique database.
  • Has an evolutionary design to cope with failure as the diverse services communicate together to prevent the risk of loss by monitoring it

Pros of Microservices

Microservices with so many excellent characteristics has many pros and cons. The following are its pros to make modular, scalable, adaptable and quickly accessible cloud-based applications.

  • Makes it simple for even a small group of developers the freedom to develop and deploy independent multiple components services without affecting each other
  • Enables the developers to write code in different languages organized around business capabilities and to use the latest technologies
  • Makes it easy for the developers to understand and follow the coding to start the web container quickly and deploy the app fast
  • Enable the continuance of work even if one Microservice component or test fails for better fault isolation to change only the application’s specific part without modifying or redeploying the entire application.
  • Makes it easy to scale and integrate with third-party services with no long-term commitment to the technology stack and change the fly with no risk.

Cons of Microservices

With many of its unique characteristics and benefits, Microservices also has the following cons:

  • Because of the increased complexity by distributing responsibilities with different components, it needs expensive remote calls instead of the in-process calls, coarser-grained remote APIs
  • Being a distributed deployment system makes testing tedious, cause information barriers, and duplicated effort.
  • Because of its additional complexity, developers have to mitigate fault tolerance, load balancing, network latency and deal with various messages.

The above details about Microservices will surely help you decide if it suits your needs. Get help from professional services to maximize its unique characteristics & benefits and minimize its cons to build your business exponentially.

Many businesses feel Integration is expensive and time-consuming. Businesses underestimate the value delivered through a critical integration of application silos. Talk to us today on how we can deliver Scale at cost.

Why Mule?

As the IT demands of every business grow every year, businesses face a recurring challenge to make their IT infrastructures flexible to adapt with the modern technologies. Mulesoft, an exceptional Enterprise Service Bus (ESB) solution focuses on resolving such a significant problem. At the core, Mulesoft enables businesses to integrate applications and other IT components with ease. In addition to integration, Mulesoft ensures that the communication between disparate systems is consistent and managed.

    • Scalable:
      Mule is lightweight and yet has the advantage of high scalability, allowing your business to get going at any stage and lets you connect more applications or components over time.
    • Transparent:
      Mule’s ESB inherently ensures that the communication between a network of applications and other components is transparent, regardless of their existence in the same VM or of the transport protocol used
    • Integrate Any Component:
      Mule has the ability to integrate and connect any type of component. You can effortlessly integrate a wide variety of components from a ‘POJO’ to a component from another framework.

    • Reuse of Components:
      Mule enables the reuse of components. Unlike other frameworks, Mule lets you run your existing components without the need for a Mule-specific code.
    • Multiple Topologies:
      Because of its lightweight charecteristics, you can deploy Mule in a number of topologies apart from ESB(Enterprise Service Bus) to suit your operation needs. This can allow your business to adapt to any changes in the upcoming technologies.
    • Vendor Neutral:
      Mule is vendor-neutral, so a wide variety of vendor implementations can be seamlessly plugged into it. With Mule, there are no business limitations to explore other options instead of being restricted to a particular vendor.

What’s New in Mule?

Mule runtime is a solo engine for all the platforms and this one combines application integration and data across SaaS applications, APIs, and legacy systems. Let’s see what new features are included in Mule 4.

  • Error handling
  • Data Weave
  • Good streaming
  • Mule message model
  • Mule’s non-blocking, reactive execution engine and more

Learn more about MuleSoft and how it can accelerate your business transformation and please click here

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