Blog

Sales and customer relationship management (CRM) are the backbone of any successful business. Companies that excel in these areas not only increase their customer satisfaction and loyalty but also boost their sales revenue. Salesforce, a cloud-based CRM platform, is leading the charge in sales and customer relationship management. In this ...
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Pardot is renamed as Marketing Cloud Account Engagement Lead generation and scoring are crucial components of any successful marketing strategy. The ability to attract and convert potential customers into leads, and then prioritize those leads based on their level of engagement, can make a significant impact on a business’s bottom ...
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Streamlining Sustainability Data Collection and Reporting for Data-Driven Decisions In recent years, Environmental, Social, and Governance (ESG) performance has become increasingly important for businesses across industries. Companies are recognizing the importance of sustainability and the impact it can have on their reputation, brand value, and long-term financial success. Salesforce Sustainability ...
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Email marketing continues to be one of the most effective digital marketing strategies, and Salesforce Marketing Cloud is a popular platform that enables businesses to create and manage email campaigns. However, designing effective email campaigns requires careful consideration of various factors to ensure the messages resonate with the target audience ...
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The concept of customer experience has become increasingly important in today’s business world. Customers are no longer just interested in the quality of a product or service, but also in the experience they have while interacting with a business. Research has demonstrated that customers are willing to pay a higher ...
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