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What is Salesforce CPQ and Features of CPQ?


What is Salesforce CPQ?

Configure Price Quote (CPQ) is a powerful ­­­sales tool that enables companies to produce accurate and highly configured sales quotes for customers. It’s an extension of your customer relationship management platform (CRM).It provide accurate pricing with any given product configuration scenario. (42)

Configure: Intelligent, Data-Driven processes.
Price:  Accurate orders, improving profits.
Quote: Quote Template and document generation.
It allows sales to not only sell more, but sell faster as it speeds up and automates the sales cycle.

Salesforce CPQ

Why do you choose Salesforce CPQ?

Salesforce CPQ was developed using Salesforce objects and flexibility to make it much faster to implement and easier to maintain. A primary reason to use Salesforce is the faster closing of the deals. CPQ tool needs to facilitate the pricing, discounting scenarios and calculations for customer orders.

Features of Salesforce CPQ

Product Configuration:

  • CPQ allows in creating product bundles with features and options. Features are defined as the categories for the bundle, and the options are defined as the components.
  • Options are made as integral part of the bundle, and accessories or the related products also support for up-sell and cross-sell scenarios.
  • CPQ also supports for hiding of the components or dynamic addition of components for the bundle which is being configured.


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  • Contract Pricing– In the process of discounting/pricing, margin calculation is also shown for the end user.
  • Cost + Markup pricing– It supports for product costs in addition for price.
  • Block Pricing– Eg:, If the price of 1-30 products is 60USD and 30-60 products could be 100USD, there will be option for tier based discounting. (1-30 products at 5% discount  and 30-60 products with 10% discount)


  • Generation of integrated quote document.
  • Process for integration of E-Signature tools.
  • Customization of quote templates for various sections that are to be configured i.e., header, quote line, footer & quote terms and conditions.
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Advantages of Salesforce CPQ

  • Automated creation of sales quotes.
  • Helps to create a guided selling.
  • Boost the productivity of sales representatives.
  • Drives customer satisfaction.
  • Offers enhanced and rapid implementation without wasting time on any other relevant things.
  • Supports an individual to go for the creation of much accurate and better price quotes.
  • Reduces sales turn-around time.

The reasons for adopting CPQ for your business

  • Automated pricing
  • Generate accurate and formatted quotes
  • Sell faster and generate revenue.
  • Control discounts automatically and not manually.
  • Today, clients lean toward customized commitment and might want to deliver the perfect degree of administrations and at the perfect time. Salesforce CPQ assists you with your cycles, connections, and the executives of groups so your business can accomplish the entirety of its present moment and long haul objectives.
  • CPQ isn’t only an administrative center or a business arrangement however smoothes out your massive deals measures into a lean, useful framework, in this way improving the effectiveness of your business cycle.


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