Salesforce is one of the best CRM solutions in the world. The service cloud is a product of Salesforce, which takes care of customer service with automate service processes and streamline workflows. Live agent chat is one of the modules of service cloud and helps customers from the website to get real-time support consistently.
Live agent transforms each communication that comes into a company as an active ticket. It acts as s medium between support agents and customers. They include all live chats, emails, Facebook messages, tweets, phone calls, and internal data related to the users or customers.
According to a reliable source, live chat leads to a 40% of increase in conversion rate and a 48% increase in revenue per live chat.