Pardot is a B2B marketing automation tool designed by Salesforce. With the Pardot marketing automation tool, businesses can get lead generation, lead management, email marketing, marketing and sales alignment, AI, and more desired features.
Pardot marketing tool synchronizes well with Salesforce CRM solutions so enterprises can drive high-quality leads, revenue, and growth. It uses some modified tactics that help organizations save time and resources. Pardot Salesforce combination has been an effective driving force behind the success of businesses.
The benefits of Pardot are bringing ROI to businesses so they love it more than anything.
Top Ways Marketers Get Benefited Pardot
Getting more ROI is an aim of businesses so they need a proper marketing tool like Pardot. Let’s take a look at what are the benefits of Pardot.
- Effective Lead profiling
- Automate drip campaigns
- Better manage consumer bonding
- Keep sales and marketing in sync
- Automate email marketing campaigns
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Effective lead profiling
Pardot marketing automation tool allows marketing and sales teams to categorize their leads based on collected data. When it comes to marketing especially, more data need to be collected for closing deals. The potential leads can be categorized best to least based on their value. It helps the sales team to save effort and time in prioritizing leads. Give a contribution to the increased conversion rate of lead generations.
Automate Drip Campaigns
Drip campaigns have been a continuous part of marketing setup and decisive in processing their leads through the sales funnel. Help the sales team to take the leads one step closer to the process of buying. Also, Pardot marketing solution has been excellent in the process of lead nurturing. This marketing automation tool can be integrated with SaaS platforms, applications, and websites, and then it takes appropriate actions based on leads behaviour.
Better Manage Customer Bonding
One of the common careless mistakes every enterprise makes is with its post-sales support. After-sales of service or product, enterprises should keep in touch with customers through greeting emails, newsletters, and updated services or newly launched products related business emails, and more. With Pardot, enterprises can automate sending emails and other time-consuming processes.
Keep Sales and Marketing activities in Sync.
With the Pardot marketing automation tool, enterprises can keep their sales and marketing operations in sync. By having automated workflows, they can ensure that all the team members get all the required data at the right time. Pardot conducted deep research that reveals enterprises can achieve a 38% higher sales win rate and 36% higher customer retention rate by keeping the sales and marketing teams in sync.
Automate Email Marketing Campaigns
While there are plenty of ways to reach out to leads, but still email marketing is an effective choice. Pardot helps marketing teams to automate marketing campaigns to reach out to potential customers all around the globe. Come up with predesigned email templates that can help enterprises to close deals faster.
Concluding all these, organizations can ensure an increased ROI by implementing Pardot marketing automation and its workflows. Cost-cutting is the most important thing when it comes to small scale industries and some mid-range industries. Pardot turns customers into buyers effortlessly so that most companies want to adopt Pardot.
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