Browsing or Awareness
The particular consumers have just started their journey. During this first stage, consumers may not be sure what they’re exactly looking for at the digital platform. As a businessman, you should capitalize on the moment and show some optional things with ease of cost. The first impression should help customers to move ahead of their journey. Consumer shopping journey starts at this moment.
Building a cart
After the consumers have found what they were looking for, your digital platform should provide different options and alternatives. It helps customers to conclude a product or anything to be bought. This stage is necessary where we must keep the customers hassle-free.
Purchasing
The purchase is a key stage of the digital customer journey, where consumers have committed to purchase a product of anything. As a businessman, we should give multiple payment options to consumers for making hassle-free transactions. It’s not a final stage of digital journey so we should work on all stages frequently to bring customers to our business frequently.
Post-purchase
The majority of people are not coming back to online purchases once they have done and it’s hard to retain customers. The post-purchase stage plays an important role in bringing back customers. As a business owner, we have to give some exciting offers such as discounts, cash backs, and more. This stage should be inspired the customers to make digital purchases.