“Customer Relationship Management (CRM)” denotes a combination of business strategies and modern technologies that companies employ to manage and enhance relationships with prospects and customers. The CRM approach mainly involves the analysis of each customer interaction with the organization and its corresponding data throughout customer life cycle, with a goal of improving customer retention rate and fueling sales growth.
A CRM system is a tool that handles CRM tasks and processes such as contact management, sales management, generation of data-driven actionable insights, social media integration and team communication.
If the CRM system is cloud-based, the CRM tasks can be run from anywhere at any time, on any connected device. Cloud-based CRM platforms like Salesforce CRM software offer advanced functionalities such as integration with marketing automation and customer service systems to furnish a cloud-based ecosystem for customer data.
“The purpose of business is to create and keep a customer.” – Peter Drucker
Coming into prominence as one of the prime Salesforce Consultants in India, we share with CRM enthusiasts the high-grade advantages of a CRM system, to create and keep your prized customers.
Here are some important CRM properties which help in growing your business:
Right Customers- Convert Marketing Leads into Sales
Salesforce allows you to track all the necessary information about your CRM leads, the right set of timely information required to convert your marketing leads into sales.
An activity timeline lets you view the updated contact information of your leads and also provides you with the necessary best practices and associated documents by using Sales Path. You can also set up automatic lead scoring and routing to assign the right sales representatives to “hot leads”, so that no probable prospect slips by unattended.
Right from the source of the lead, the relevant actionable insights till the feasibility to compose and follow emails from the CRM solution, Salesforce equips you with the essentials to accelerate conversion of leads into potent opportunities.
CRM Software Helps in Eliminating the Costs
With self-service portals, electronic templates, easy sharing of information among marketing teams with authenticated access, Salesforce CRM software largely reduces the costs incurred for acquiring new customers and targeted marketing campaigns.
Salesforce CRM software offers SMEs with the mettle and strength of a large enterprise level CRM solution, in a package that can be ascended and upgraded in the course of time. Salesforce’s ecosystem that stretches out into areas such as community engagement, e-commerce and social collaboration, assists SMEs to efficiently structure overarching systems to service numerous departments.
Salesforce Mobile CRM Software allows you to access and update your CRM data anytime, anywhere, even while you are offline. You can view meetings, events, receive account updates and even join conference calls with just one application. With instant connection to your team members and colleagues, files and data can be shared at your convenience without any disruptions and delays.
With a CRM system offering instantaneous accessibility to customer related data at an opportune reach, deals can be closed faster with both efficacy and efficiency.
Convert the Customers into Long Term
With Sales Contact Management Software, you can get a comprehensive view of your customers along with activity history (purchase and communication), high-prioritized contacts, customer interactions and internal account statuses.
Salesforce helps you make use of your customers’ social presence to better understand their opinions and feedback on your products or services. With deep perception about the customers’ attitude, you can proactively answer to online queries and clarifications. The Salesforce mobile application extracts and displays social profile information from your accounts and contacts, providing you with the cognizance to institute a friendly interaction with your customer.
Sales Contact Management Software permits you to move your contact management online and to the cloud, thereby leaving you to collaborate with people across the organization.
Accurate and Timely Forecasting
Salesforce Sales Cloud Einstein Forecasting applies self-learning algorithms to your company’s sales data and delivers accurate and timely sales forecast, an innovation that takes a quantum leap in driving business predictability.
Embracing the synergistic methodologies of data mining and machine learning, Einstein Forecasting analyzes and processes vital elements like seasonality and historical performance to generate precise and individualized sales forecasts.
Einstein Opportunity Scoring identifies and prioritizes the most beneficial deals based on the deal size and measure of executive engagement directly within the Sales Cloud. Additionally Einstein monitors deals in progress to detect potential ones those face hindrances, thereby allowing sales representative to solely focus on building pipeline and closing deals.
Boost Up Your Decision-Making Process
Salesforce CRM software catalysts your decision making process by presenting fast, easy and accurate insights, using Salesforce Sales Cloud Einstein Forecasting. In addition to sales forecasts, Einstein Forecasting offers a real-time outlook into your team’s forecasts as well, giving you an upper hand in governance and monitoring.
Salesforce CRM analytics software keeps you updated with customized sales forecasting reports that can be built at ease. Reports and dashboards favor you in tracking the overall performance of the team and enable you to make changes to components to draw out the exaction.
Customer analytics software within Salesforce mobile application delivers key business metric to your utility in making insightful business decisions.
CRM can Streamline Your Entire IT Asset
With Salesforce CRM, your company need not fret about the growing size of your IT infrastructure since Salesforce takes the burden of managing heaps of disparate systems and applications off the shoulders of your employees.
Salesforce CRM accurately quantifies and categorizes data and also makes that data available across departments with authorized levels of access, consequently streamlining your entire IT asset providing a centralized data source with an individual user interface, saving time and cost on additional IT infrastructure.
CRM Increases Data Security & Access
Managing and distributing customer related information across diverse systems and teams calls for a great deal of data security and authorized levels of data access.
Contradictory to the commonly assumed notion, on-site data isn’t nearly as safe as cloud security. Data is safer in the cloud. Cloud based CRM systems eliminates a number of security concerns such as disaster, system breakdowns, break-ins and theft, simply by its characteristic of being located on the cloud.
Salesforce integrates a range of security tools into every service it provides; service availability, compliance, privacy, and security are all bestowed with absolute transparency.
According to Salesforce, forty-six percent of sales leaders say deeper customer relationships are a key objective for sustaining success. As stated by Marketing Metrics, the probability of selling to a new prospect is 5%–20% while the probability of selling to an existing customer is 60%–70%. Just like aforementioned, an ingenious CRM system such as Salesforce offers the key to unlock countless opportunities and also to safe guard your most prized assets, your customers.
Planning on taking the reins of your CRM system? Talk to our CRM experts at 91 431-2312880 for a detailed counseling and orientation on our Salesforce implementation services. To learn more about our offerings, or to ask any questions, contact us today!
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