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Sales and customer relationship management (CRM) are the backbone of any successful business. Companies that excel in these areas not …

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Pardot is renamed as Marketing Cloud Account Engagement Lead generation and scoring are crucial components of any successful marketing strategy. …

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Streamlining Sustainability Data Collection and Reporting for Data-Driven Decisions In recent years, Environmental, Social, and Governance (ESG) performance has become …

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Email marketing continues to be one of the most effective digital marketing strategies, and Salesforce Marketing Cloud is a popular …

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The concept of customer experience has become increasingly important in today’s business world. Customers are no longer just interested in …

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What is fleet management? Fleet management is an essential aspect of any organization that involves the use of vehicles, whether …

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