Automotive CRM Systems Australia
Long departed are those days when the auto salespeople took their telephone directory and the daily newspapers to be their spear and arrow, to target and pin down prospects and qualified buyers. Despite the clichéd statement of the “times being golden” before the technological torrent, a watertight fact does hit our senses every day — the world is progressing at an alarming rate by virtue of the technology upsurge.
Technology has drastically changed the rules of the game in the automotive industry, though it has brought in a profusion of challenges, it has also given a great deal of opportunities to build more powerful and enduring customer relationships. To harness the potentiality of customer relationship management, an automotive CRM system is the key to conquer the contemporary ways of selling cars and simplifying dealerships.
With vehicles having been evolved from inserting a CD to play music, to being connected by Bluetooth to listen to playlists, take calls, ask directions and what not, players in the automotive industry must consider the fact that customers expect for an upgraded and personalized customer experience as well. According to Gartner, by 2020, customers will manage 85% of their relationship with the enterprise through automation, that is, without human interaction.
With such rapidly rising demand instant and individualized customer experience, an automotive CRM system is one sure way to sustain and succeed.
Why Automotive Industry Needs Different CRM?
The automotive market faces unique challenges and stumbling blocks in the modern economy, for it is a complex industry with multitudes of obligations and necessities. A standard CRM system handles basic CRM tasks and processes such as lead management, contact management, sales management and so forth.
However, customer relationship management particularly in the automotive business involves a sophisticated level of data management tasks, such as maintaining vehicle records, scheduling test drives, streamlining workflow to track enquiry, administering to RTO registration process, mail and SMS integration and suchlike.
A basic CRM system may not suffice to meet the requirements in this sector of commerce; therefore it would be a better option to make an investment in an industry-specific platform like an automotive CRM system.
Car Dealership CRM
The grit of car dealers to draw customers into their showroom knows no bounds; they will quite literally move mountains to bring in flocks of prospects and buyers.
This full house of marketing tactics and efforts can arouse interest and gain attention, but what matters is the conversion of a prospect into a customer, and retaining that customer for future business.
Auto dealership CRM software helps dealers in making those winning sales by offering efficient competence in,
QR Solutions Helps to Drive Exceptional Success to Car Dealers
Equipped with a team of the best CRM experts, QR Solutions provides limitless advantages to businesses to gain a competitive edge over their contenders. Our automotive CRM solutions can be tailored to meet the specific needs of your dealerships, thus enabling you with customized and scalable auto CRM opportunities to fuel your business revenue.
A positive customer experience results in customer retention, a good customer experience builds brand loyalty and a consistent “great” customer experience ignites brand affinity, an enduring level of customer relationship that inspires unshakable trust and confidence.
QRS will help you achieve the pinnacle of brand loyalty and affinity.
Find out what our valued customers have to say about us.
"QR Solutions has been pivotal in the development of Audi Australia's Integrated CRM and Analytics platforms.With strong strategic and technical capabilities, their ability to solve complex technical business problems with effective business solutions is why Audi Australia has engaged QR Solutions to deliver these critical business platforms.”
"QR Solutions as knew exactly what was required and was able to deliver to our expectation and more. Their ability to understand the business processes and provide suggestions helped us achieve not only the desired results but also helped re-engineer some of the business processes efficiently. Although unpretentious, QR Solutions culture demonstrates professional values. We are glad to have QR Solutions as our implementation partners. We are continuing to work with them into the future. ”
QRS have been responsive, diligent and extremely knowledgeable around the design and implementation of Salesforce to our business when we needed an integrated CRM platform that would help us connect with our customers in today's digital age. Being a niche industry and not too many Auto Traders utilising this platform to date, it was great to have ideas presented at the table with relevance to our day to day operation, but also linked to strategic goals that they understood. Would highly recommend!